What are the two most important factors when selling a home?

Price and condition are the two most important factors in selling a home, even in a down market.

The first step is to price your home correctly. Use comparative sales information from your agent, or pay for a professional appraiser, to objectively evaluate your home's worth. Second, go through the house and repair any obvious cosmetic defects that could deter a buyer.

In a down market, you may have to consider lowering your price and/or making a major repair, such as replacing the roof, in order to lure a buyer. Also, make sure that your home is getting the exposure it deserves through open houses, broker open houses, advertising, good signage and a listing on the local multiple listing service or online listings provider.